As the online medium becomes a bigger platform for businesses to expand their reach and audience, more flexible and dynamic lead generation strategies are necessary to sustain growth. Not every business manager or marketing leader is utilizing the most relevant online lead generation strategies for their companies.  By not taking innovative actions, businesses can miss out on opportunities to grow in the digital space. With these factors considered, here are several lead generation strategies you can utilize in your online business.

1. Ranking in Online Searches (SEO)

Many businesses want to learn how to increase organic traffic and customers for their website. In numerous cases, most consumers utilize online search to find what they’re looking for.  Whether they are looking for education opportunities, local eateries, jobs, or travel ideas, most people do their research online. 

For an online business, this can be a valuable way to reach their potential customers. Ranking for search results is known as search engine optimization (SEO), and this allows your business to be found organically by customers with clear intent. Your search optimization rests on how well you make your website easy to navigate and helpful for customers. By having rich content and information that is easy to find on your website, search engines will start ranking your site higher.  Of course there’s more to SEO than just creating valuable content, but it ranks high on the Google list of ways to rank in the SERPs. 

It’s important to stay on top of your search optimization efforts for the long-term, as rankings do not change overnight, but are a result of a sustained commitment to providing a good experience and a valuable information for your website visitors.

2. Paid Click-Based Advertising (PPC)

An effective system of pay-per-click marketing can be another way for managers to promote their business to customers. This system provides you with a way to specifically target keywords you want to connect your business with. You only accrue costs when there are interactions or clicks generated by your ads. The leads that come from pay-per-click (PPC) systems can be of higher quality because customers have a clearer intent when searching for keywords. Business that comes from PPC marketing can be tracked more compared to other systems and presents fewer costs to your business. With these benefits, it’s worth exploring PPC advertising options for your business.

3. Landing Pages

Many business websites start out as an opener or presentation to introduce the business to potential customers. However, not all business websites are as optimized for leads. Instead of making dramatic changes to the main website, many businesses turn to landing pages. These are pages set up for the goal of converting visitors into customers. They are more direct funnels that make it easy for potential customers to see the value of your products and services and help them make a quicker buying decision. By implementing landing pages into your online marketing strategy, you can have a more dramatic impact on your lead generation.

Check out these tips to creating great landing pages: Landing Pages Tips and Tricks

4. Form Online Networks

When it comes to reaching new customers online, there are benefits that can come from utilizing your online networks. Networking online not only depends on the type of platform you use, but how effective you are in managing the relationships with your networks. By being consistent and maintaining a good reputation, you can gain leads through the referrals generated by your networks. 

5. Explore Available Webinars

A webinar is similar to any seminar in a physical classroom setting, except that it is hosted online. A webinar is typically available free of charge once you complete the initial registration process. These are educational experiences that provide value to customers and are not simply a sales pitch or presentation. A successful webinar will highlight topics that are relevant to a potential customer’s interests. By integrating successful webinars consistently over time, you can develop a better trust with your customers and they can refer to you and your products for particular needs.

6. Email Newsletters

Newsletters with high-quality and valuable content can be a source of significant new leads for your business. In addition, an e-newsletter provides a great way to manage the existing leads and customers you have. You can grow your subscriber list by offering a free e-newsletter subscription on your website or in your email signature. By having high-quality content highlighted in your newsletters, more customers will follow it and view you as a trustworthy source for their industry interests.

Key Takeaways

Online businesses can present a number of opportunities to reach out to a profitable and attractive demographic. These include a growing number of customers who have more time at home to browse and look for solutions to their needs. While the opportunity can be exciting, there are challenges that require you to think of new lead-generation strategies to fulfill your online business goals. By adopting the aforementioned lead-generation strategies with your team, you can maintain a sustainable business in the long-term. Before you roll out your next marketing strategy, consider incorporating these elements into your plans.